Let's clear the air

Introducing New Blue Pure Max

From $99.99

Blueair Let's clear the air - Blueair
Up to 83%¹ faster cleaning with up to 50%² less noise
Blueair Ear
Blueair RealTrack
Blueair Mobile Phone
Blueair Pre-filters icon
Blueair Child playing with toys on carpet
Let's clear the air faster

Our signature HEPASilent performance – now even better. Up to 83%¹ faster cleaning and 50% less noise².


Blueair Blue pure max air purifier screen
Let's clear the air smarter

Exclusive customizable features via the Blueair app such as accurate filter tracking, voice control and geofencing technology.


Blueair Couple in bedroom with air purifier next to them
Let's clear the air quieter

Quiet Mark certified as some of the quietest, least intrusive air purifiers you can buy³.


Blueair Blue pure max pre-filter color array
Let's clear the air with style

Five washable pre-filters inspired by Swedish natural landscapes are designed to seamlessly blend into your home.


Our pre-filters extend the life of primary filters, catching large airborne particles such as dust, lint, pollen, and pet hair.


Independently proven performance
Blueair Image
Blueair Image
Blueair Image
Blueair Image
Risk-Free Shopping
Blueair Image
Fast and free shipping on
orders over $39
Blueair Image
60 day home trial
Blueair Image
Free extended warranty
Blue Pure

¹ Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. 


² Noise refers to the dB(A) difference in acoustic power.


³ Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.


⁴ Tested on TVOC, sulfure dioxide, nitrogen dioxide. Deodorization tested on ammonia, acetaldehyde, acetic acid."


*Blue Pure line; sound pressure at max. fan



**Comparing CADR performance of Blueair models with mechanical and electrostatic filtration vs same models with only H13 HEPA mechanical filtration.