Meet the Blue family

Signature performance
with customizable design

Explore now

Blueair Blueair Blue Pure auto family lined up on beige background

Plug and play simplicity

Meet Blue

Blue models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.

Explore our Blue air purifiers

Blue 3210

Best for allergen, germ, light odor removal in nurseries, guest bedrooms, and home offices.

Completely filters air in 190 ft² room every 12 minutes
Auto mode and LED Air Quality Indicator

Fabric pre-filter in Arctic Trail included

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Signature performance

Blueair Infographic transcript: (Icons left to right) Actively removesPM 2.5, Dust, Pollen,MOld, Pet Dander, bacteria and viruses, dust mites , vocs, chemicals. smoke, cooking odors

Captures 99.9% of SARS-COV-2 (COVID-19)*

*Blue Pure 411 Auto/Blue 3210 tested to remove SARS-COV-2 in a 640ft³ chamber, in 60 mins on high. Performed under standard laboratory conditions and actual performance may vary. Not proven to kill SARS-CoV-2 or prevent transmission of COVID-19.

Blueair BluePure 211+ in office or living room

Blueair Blue Pure 211+ Auto in living room next to couch

Blueair Blue pure fan auto sitting on tabletop next to books and flowers

Blueair Close up of top of Blue pure 411 auto

Blue Pure 211+

“Stylish and easy to use”

“Stylish, easy to use, and works great. There is so much less dust accumulation in our home after starting to use. I love the pre-filter colors and change it weekly to clean the filter, but also get a fresh pop of color!”

Spectraldis

Blue Pure 211+ Auto

“Helps with wildfire smoke!”

"Love this air purifier. We’ve had a lot of smoke this summer and Blue Pure has been a lifesaver!"

Hannah

Pure Fan Auto

“Like a functional art piece!”

Never before have I loved the look of a fan until I tried Blueair Pure Fan Auto. It looks terrific in my contemporary-styled family room. Not only do I love the look of the fan, but Blueair has given it some great features.

surely1

Blue Pure 411 Auto

“I can tell the difference in the air quality”

“Perfect size for my bedroom, quiet for sleeping and I can tell the difference in the air quality. I recently purchased a larger unit for my main living area and liked it so much bought this unit for my bedroom. Quality products - definitely worth the price.”

Cindi