“On the occasion of World Health Day, now is the ideal time to reflect on the importance of health and wellbeing, specifically on the value of quality indoor air. This is an area which doesn’t always get the attention it deserves, but one which warrants exactly this. It is no surprise that since the pandemic outbreak, our priorities have shifted, and safeguarding our health has become a key focus in our everyday lives. As we spend more time at home, indoor environments have become the space we spend the majority of our time in, and potentially, a breeding ground for disease transmission.”

He continued: “In the GCC region, the average person spends a large portion of their time in air-conditioned spaces due to the nature of the hot and sandy climate, especially during the hotter summer months. As a result, levels of dust can be high, and the threat of unfiltered air lingers. According to reports, the levels of indoor air pollutants can be 2 to 5 times higher than outdoor levels – a statistic that many will find worrying. As the age-old adage goes, ‘your health is your wealth’ and this is exactly why we want to raise awareness about this important topic and make people aware of the implications and threat of unclean air.

“The good news is that there are solutions to combat this, one of which is installing an air purifier, which can make a radical difference to the air we breathe, and therefore our overall health. At Blueair, we are committed to creating environments that contribute towards improved wellbeing and our products are designed with exactly this in mind.

We have just launched our newest air purifier, DustMagnet™ which has been uniquely designed to catch airborne dust before it settles on floors and surfaces. Using Blueair’s advanced technologies, DustMagnet™ delivers increased clean air in a slick Scandinavian design that blends into the home like any other furniture.

Thanks to a powerful airflow in combination with two positively charged pre-filters, airborne dust is captured and removed, resulting in less time spent dusting and vacuuming.

In addition to dust, the DustMagnet™ effectively removes bacteria and viruses, and 99.97% of airborne particles down to 0,1 micron in size, like allergens, pollen, mould, pet dander and microplastics from the air, thanks to Blueair’s HEPASilent™ technology. The activated carbon in the DustMagnet™ filter also removes unpleasant household odours and smoke.