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At Blueair, we’ve always been committed to improving the air we breathe, and now we’re expanding that mission to the oceans we rely on. We’re excited to announce our partnership with 4ocean, a leading force in the global effort to tackle the ocean plastic crisis. Together, we’re proud to launch the Pull a Pound campaign — an initiative that will remove one pound of ocean plastic & trash for every new filter subscription purchased through our website.
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Making an Impact
For every new Blueair filter subscription, a pound of plastic will be pulled from our oceans, rivers, and coastlines, contributing to 4ocean’s ongoing efforts to clean up the planet’s waters. This partnership is not just about numbers; it’s about creating a tangible difference for the planet, and together with 4ocean, we’re setting our sights on removing over 10,000 pounds of ocean plastic!
Since 2017, 4ocean’s professional teams of captains and crew members have removed more than 36 million pounds of plastic waste and debris from the world’s waterways. These full-time, dedicated teams are working tirelessly every day to help end the ocean plastic crisis, and we’re proud to join them in this crucial mission.
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Find your device, select your filter, & customize your subscription
Your purchase directly supports 1 pound of plastic & trash pulled from the ocean, coastlines & rivers
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The Ocean’s Role in Our World
The oceans are more than just vast bodies of water — they are essential to life on Earth. Scientists estimate that nearly half of the oxygen we breathe is produced by the ocean*, much of it from plankton — tiny, floating plants, algae, and bacteria that photosynthesize. One tiny organism, Prochlorococcus, produces up to 20% of the oxygen in our entire biosphere, which is more than all the tropical rainforests on land combined!
As an air care brand, Blueair knows that clean air is vital to health and well-being, and our oceans play a significant role in providing the oxygen that we need. That’s why we’re proud to join forces with 4ocean to protect these vital ecosystems from the devastating impact of plastic pollution. Keeping the oceans clean helps to ensure that they can continue to support life both underwater and on land.
